In SEO, the terms users type into the search bar when making queries are called keywords. The first step is to conduct keyword research to determine applicable keywords for your business. Structured Data markup is a form of metadata that helps search engines understand what the page is about. You can describe many types of content with structured data, such as articles, recipes, events, products, reviews, videos, etc. Some rich snippet types are only available to pages that use this markup. Image alt text helps search engines understand and index images properly.
Include External Links
Pages often rank for keywords related to the subtopics they cover. If you see many top pages ranking for these keywords, it’s probably an important subtopic to cover. This shows our ranking position for the keyword “backlink checker” over time. You can see that in late 2018, we suddenly went from struggling to rank higher than position #5 to consistently ranking #1. The better the experience your site provides, the higher your website can rank. Remove or update outdated external links and only link to quality, trusted and authoritative sites relevant to the topic you’re writing about.
Optimize your title tag and meta description
But Google could choose to rank a piece of content focused on “Hoovers” to also rank for “Vacuum cleaner” terms. LSI Keywords help give context to your content which basically just means words and phrases that are related to the topic you’re talking about. Check out my complete Orignality.ai review and see why they made my best AI SEO tools list. Most importantly, a human editor should read the content and make quality edits at the end. But if you still want to use AI content, you need to ensure it’s not detectable. Our own AI content detection case study proved that AI-written content is easily detectable by publicly available tools.
Learn exactly how to optimize your content for search engines and users. If you don’t optimize your content for Google, people are unlikely to find it. On the other hand, you shouldn’t optimize for search engines only. You need to focus on both readers and search engines at the same time. When it comes to blogs, a great way to use internal links is to interlink pages within specific content hubs.
This reduces render-blocking and ensures users see your content faster. Adding alt text to every image on your site improves your chances of ranking in image search results. Google’s algorithms now assess content quality more effectively.
Technical stuff
Your meta description is the small blurb that appears below the title tag. Clearscope is an artificial intelligence SEO tool that helps you create content to match search intent. It evaluates the highest ranking content for your keyword and provides a set of relevant key phrases to guide you as you create content. Subsequent header tags can then be used after—H2, H3, and so on.
Everything about research, briefing, creation, ideation, and optimization is 10x faster. Options for making a website mobile-friendly include having a separate mobile site or implementing a responsive design, often recommended for SEO and analytics. On-page SEO is arguably the most important factor of SEO because it can make or break your whole SEO strategy. At the bottom of the search results, Google shows you a list of related searches. Write short and descriptive titles – A page title shouldn’t be long.
- To build trust on your website, it’s important to include user reviews or testimonials on your product pages as a form of social proof.
- But don’t rush to change your plans if you don’t see results in a day!
- But ramping up your SEO efforts can feel overwhelming if you’re unsure where to begin.
- They should know where to click and how to navigate through your site.
- URL stands for Uniform Resource Locator and is the address of your webpage.
Give us your site (or clients) and we’ll analyze the site’s SEO elements (on-page, URL equity, competitors etc), then organise this data into an actionable SEO audit. As a result, Google SEO Anomaly now indexes websites based on their mobile pages — not their desktop pages anymore. There’s not much point in having great content if users are struggling to view it on their phones. But it is absolutely worth investing the time and effort into improving load time and making sure your pages load quickly.
This includes optimizing visible content and the HTML source code of a page. In all CMS, by default, the title of a page is wrapped into H1 tags. All you have to do is mention some of the above words in your content (without doing keyword stuffing). To get the best possible outcome, all SEO processes have to work together, but the main job of on-site SEO is to optimize the content and structure of a page. This metric shows the percentage of users who leave without engaging with your page in any way.